180 gsm
Organic jersey. Hangs. Blank chest.
Bone · Black · Charcoal · Olive
Four pieces · Opening
Clothes got lighter. These four did not. Organic cotton that hangs — tee, hoodie, crew, tote. No logo on the chest. Leave your email. You hear first when the rack is live.
Then we stop
180 gsm
Organic jersey. Hangs. Blank chest.
Bone · Black · Charcoal · Olive
280 gsm
Organic fleece. The $98 piece.
Bone · Black · Charcoal
280 gsm
Same fleece. No hood.
Bone · Black · Charcoal
140 gsm
Cotton tote. One size. Small mark.
Bone · Black · Charcoal · Olive
Organic jersey. A supermarket tee is often 140. This hangs. $48.
Organic fleece. The hoodie is $98 so the rest of the rack sits where it should.
Bone · black · charcoal · olive
Light enough to show the knit. The default.
Takes the weight without going cheap-shiny.
The weekday. Not a fifth SKU.
Keeps the rack from looking like a uniform.
Short answers
One letter when the four go live. First word. Nothing else — no drip, no ads, no countdown.
No. Blank chest. The house has a name. The garments do not.
Organic cotton. GOTS. Tee 180 gsm. Hoodie and crew 280 gsm fleece. Tote 140 gsm canvas. Those are mill numbers, not adjectives.
Worldwide. Exchanges in the US, UK, EU, and the Netherlands. Everywhere else: store credit.
Four pieces. Four colours. Then we stop. You hear first.